My Tools

Shopify {Partner. POS setup, App recommendations, relevant hands-on experience & advice}

WordPress {Mostly Divi theme, sometimes Genesis, Wp-Engine partner/hosting}

Google {Workspace, custom email & real world ROI Ad’s advice/expectations}

Klaviyo {brand setup, list imports, campaigns & flows}

Meta {Facebook & Instagram Ad manager & real-world ROI advice/expectations}

3 Of My Own Projects

Beachbox Garbage

Founder Owner Operator
Unique Concepts | Environmental | Viral Content

A passion project that still brings a smile to my mind. Since 2014 I’ve harvested genuine, pure, washed-up beach garbage and created 12cm x 12cm Beachboxes. Rightly or wrongly, I executed on Beachbox before the resource-dependent concepts of Layday & Sunnieside. While Beachbox might be in hibernation…my kids are making sure our inventory is topped up with fresh garbage on our harvesting adventures. Art, not philanthropy. beachboxgarbage.com

Layday®

Founder Owner Operator (till July 1st 2022)
Sourcing | Branding | Distribution | Social Media | Content Creation & Contractor Management

Sold to The Leisure Collective in 2022, Layday is a boutique outdoor brand that niches down on the category of natural travel towels. Over 7 years I seeded Layday into around 60 wholesale stores while continuing to strengthen the brands’ social media and D2C audience. layday.com.au

Sunnieside

An e-commerce website I started in 2014 to retail established, premium branded eyewear. I’ve learned what works & what does not work in the wonderful world of CPC and broader digital marketing. Lots of lessons in this one. sunnieside.com.au